The Power of Twitter: Growth Strategies from Proven Winners

What do Netflix, Wendy’s, and Xbox all have in common? They all utilize the power of Twitter for their businesses and add a personal spin to their tweets. This separates them from other businesses on Twitter and maximizes their brand power.

Twitter is still a powerhouse for businesses, organizations, and individuals to connect with their audiences, share information, and promote their brands. To harness the immense branding power Twitter can provide, you first have to grow a following. This is easier said than done as there are millions of users competing for attention. So how are you going to grab some of that attention and convert it to you? In this blog post, I will explore some effective strategies for growing your Twitter presence from several proven Twitter champions.

OPTIMIZE YOUR PROFILE

Your Twitter profile should immediately convey what you offer and can provide. This is what the majority of the content you put out should be based around (content = providing value). By having clear and consistent messaging, you will start to grow your profile on Twitter. People will remember you and seek out your content in the future. You’ll become a source of truth and expert knowledge. The positive side effect for you in all of this is that the more you post, the more you learn about your skills and abilities, and the more well-rounded you will become.

CREATE A CONTENT PLAN

The tweet below from Joshua Geelen opened my eyes to the power of strategic posting on Twitter. Before reading it, my approach to sharing information on the platform was haphazard, lacking a clear strategy for my daily, weekly, and monthly messaging. This resulted in a lack of focus, consistency, and ultimately a blurred overall message. However, by implementing a content plan, I am now able to hone my efforts and tailor my content to specific daily and weekly themes. This allows me to infuse more of my personality into my posts but also ensures that I can continue to release valuable messaging.

START BUILDING YOUR AUDIENCE

Just start. The key to growing your audience is to take action and start building it with intention. There is a tweet below by Ben Merric, who suggests that building an audience requires us to provide valuable tweets, engage with larger accounts, network with other creators, and share our knowledge through weekly threads. As previously emphasized throughout this blog, the key to success is to consistently provide valuable content to your audience.

So, what are you going to write about? To determine what you are going to write about, consider your niche or start by sharing your unique journey and story. It's a common misnomer to think that no one is interested in us. Each of us has something interesting to offer someone, don’t let the idea that you don't paralyze you from taking action.

SHARE VALUABLE CONTENT FOR FREE

Make it a daily goal to ensure your tweets are packed with value that is specific to your niche or message. By consistently providing valuable information and resources, you’ll attract new followers who are genuinely interested in your content. This will enable you to build strong relationships and expand your network, ultimately opening up limitless opportunities. This is all achievable by consistently operating from a value-driven perspective.

ENGAGE DAILY

Engage strategically and consistently on a daily basis. Spend time connecting with accounts big and small, seek advice from those you admire, and build relationships with like-minded individuals. The beauty of Twitter lies in the opportunity for connection and relationship building. Don’t be afraid to step out of your comfort zone. It’s remarkable how amazing like-minded people can be to you.

BUILD TRUST WITH YOUR AUDIENCE

Trust is the most important building block to growth on Twitter. This is the most straightforward part of the blog. Your reputation, carefully cultivated over time, can be easily tarnished by a single misstep. It is crucial to infuse trust into every piece of content you create. Authenticity and consistency are key to earning and maintaining the trust of your audience.

By following these six proven steps, anyone can achieve success and growth on Twitter. The opportunities are endless, and I wish you all the best on your journey to success.

If you found this helpful, feel free to follow me on Medium for weekly articles and Twitter for daily posts and threads (https://twitter.com/D

Credit to the great Content Creators on Twitter that I referenced in the blog post above. Links to their Twitter’s below:

• Jay Yang -> https://twitter.com/Jayyanginspires
• Ben Merric -> https://twitter.com/BenMerric
• Jordan Parker -> https://twitter.com/JordanDParker_
• Leo | Growth Strategies -> https://twitter.com/PathToIkigai
• Charles Miller -> https://twitter.com/writingtoriches